Risk management is an essential aspect of planning any event. A risk may include anything that could harm another person, damage equipment, infrastructure or the event site, or harm the…
Planning A Product Launch Event
We asked Lee den Hond, Blue Platinum Events founder, and the Businesswomen’s Association of South Africa’s 2015 business woman of the year, to explain how it’s done. What do you…
Get Your Sales Team Excited, Motivated And Ready To Succeed
Companies host internal sales conferences to prepare their sales people to, well; sell. These big rallies get the sales force pumped and ready for the months ahead, arming them with…
Will You Pass The Flinch Test?
After a lengthy buying process, the time has come to submit pricing. Countless hours are spent formulating a glorious proposal that details your comprehensive solution. Proud of your accomplishment, you…
New Ways To Overcome The Brush Off
I receive emails from my readers all the time asking me how to handle various objections and resistance statements. A common request I get is how to handle the initial resistance…
Develop Better Needs Analysis And Buying Cycle Questions
I’ll bet you have a slide deck that is jam-packed with all the statements and evidence that you and your company hung the moon and the stars in the sky.…
Momentum Is Key To Successful Sales Incentive Programmes
Sales incentive programmes are designed to increase sales and improve market share. In an increasingly competitive environment, maintaining momentum keeps the sales force engaged and motivated to achieve their targets.…
How Company Culture Shapes Employee Motivation
In a recent strategy meeting we attended with the leaders of a Fortune-500 company, the word ‘culture’ came up 27 times in 90 minutes. Business leaders believe a strong organisational…
Interview Questions That Result In Great Hires
Some of the long-held ideas about how to conduct interviews are no longer accurate. For example, there’s no such thing as a surprise interview question anymore. With the multitude of…
10 Marketing Automation Hacks
Companies such as Dropbox, Airbnb and countless others have used growth hacking to rapidly increase their acquisition rate. As a result, it’s no wonder that the term ‘growth hacker’ has…