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    RevenuePartners

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    Marketing and Lead Generation Insights

    Home Marketing and Lead Generation Insights
    content strategy
    By Nicole Honey, MD RevenuePartners Global

    Trigger Buying Decisions With Effective Sales Content

    Question: Has your Sales Organisation developed purpose-built sales collateral to assist prospects as they progress through the sales funnel from lead to prospect to customer – and is your existing…

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    customer success stories to increase lead generation
    By Nicole Honey, MD RevenuePartners Global

    How Customer Success Stories Boost Lead Gen

    Question: Does your Sales Organisation use customer success stories and testimonials per product and industry verticals for online lead generation – and does your sales force leverage the power of…

    Read More
    Developing customer centric sales content
    By Nicole Honey, MD RevenuePartners Global

    How To Get Industry-Specific In Your Sales Process To Win More Deals

    Question: Has your Sales Organisation formally developed content from a customer-centric perspective that is relevant and interesting to prospects in helping them solve problems – and does your current content…

    Read More
    lead-gen
    By Melissa Valdez

    The Revenue Marketer’s Guide To B2B Field Events

    Thinking like a B2C marketer can help you create motivational and emotional connections with your clients – connections that will distinguish your brand from its competitors. Marketing leaders in the…

    Read More
    pinpoint-market
    By Geoff Schuler

    Pinpoint Your Market’s Sweet Spot

    Should you cover the entire market or double down on your sweet spot? You’re a CEO who just missed the quarterly number for the third time in a row. You…

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    Social-Selling
    By Laurence Minsky Keith Qusenberry

    How B2B Sales Can Benefit From Social Selling

    Outbound B2B sales are becoming less-and-less effective. In fact, a recent survey by Forrestor found that connecting with a prospect now takes 18 or more phone calls, callback rates are…

    Read More
    Creating-Personas
    By John Koehler

    Did You Get It Right When Creating Personas?

    The buyer persona should be the most valuable asset your marketing team and sales force utilise for success. If personas are not of value, then they were not built properly.…

    Read More
    Hunter-culture-cold-calling
    By Anthony Iannarino

    The Advantage Of A Hunter Culture

    I recently attended a conference where a consulting firm shared some of their research about some attending sales organisations. The information that they revealed made some people gasp (literally) in…

    Read More
    Customer-Lifetime-Value
    By Eric Bauer

    How Marketing Can Increase Customer Lifetime Value

    As Chief Marketing Officer (CMO), you have great influence over the brand and ultimately Customer Lifetime Value (CLV). Activate the brand to increase the lifetime value of your customers. Brand:…

    Read More
    call-centre
    By Mike Brooks

    6 Steps For Creating A Successful Inside Sales Team

    Inside sales – already an important component in the sales efforts of many companies – is expanding as more companies develop or add to this valuable sales channel. Whether you…

    Read More
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    • HOME
    • PROBLEMS WE SOLVE
      • COMPANY-LEVEL CHALLENGES
        • Corporate Revenue Growth Strategy
      • SALES ORGANISATION CHALLENGES
        • Competitive Strategy
        • Customer Engagement
        • Sales Talent
        • Sales Management
        • Sales Enablement
      • Close
    • Our Offering
      • SALES STRATEGY & PROCESS
        • 5 Pillar Sales Organisation Assessment
        • Diagnostic Sales Engagement Process
        • Market Penetration & Opportunity Analysis
        • Sales Force Structuring & Sizing
        • Compensation & Incentives Planning
        • 5-Pillar Login
      • HIRING & DEVELOPMENT
        • Benchmarks for Hiring
        • Development Priority Map
        • Assessments for Competitive Sales
        • Assessments for Sales Managers
        • Assessments for Inside Sales Call Centres
        • SMG Client Login
      • SALES TRAINING
        • Sales Skills Accelerator
        • Sales Manager Pro
        • Coaching Pro for Sales Managers
        • Sales Force Value Differentiator
        • Implementation Support Services
        • Public Sales Training Schedule
      • SALES ENABLEMENT
        • Sales & Marketing Content Development
      • Close
    • 5-PILLAR ASSESSMENT
    • Magazine
    • About
    Contact Us