The Blue Ocean Leadership Grid is an analytic tool that challenges people to think about which acts and activities leaders should do less of because they hold people back, and which leaders should do more of because they inspire people to give their all.

Current activities from the leaders’ ‘as-is’ profiles (which may add a lot of value if leaders started doing them), are assigned to the four categories in the grid. Organisations then use the grids to develop new profiles of effective leadership.

Eliminate

What acts and activities do leaders invest their time and intelligence in that should be eliminated?

Raise

What acts and activities do leaders invest their time and intelligence in that should be raised well above their current level.

Reduce

What acts and activities do leaders invest their time and intelligence in that should be reduced well below their current level.

Create

What acts and activities should leaders invest their time and intelligence in that they currently don’t undertake?

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